Case Study: InjuryLawyer.com saves $500K+ from click fraud with ClickCease

How ClickCease helped prevent $65,000+ worth of competitor clicks for a popular law firm

Injury Lawyer (injurylawyer.com) faced persistent click fraud on their Google ads—lots of calls and high reported clicks but no real leads—often caused by competitors exhausting daily budgets. Marketing director Matt Levy sought a proven click-fraud protection service that offered deep analytics and minimal false positives, and chose ClickCease to get visibility into and control over fraudulent clicks.

ClickCease was deployed and immediately improved traffic quality, revealing that 40–60% of early clicks were fraudulent (mainly on brand campaigns) and enabling ClickCease to block that traffic. By stopping these competitor clicks, Injury Lawyer redirected roughly $65,000 a week toward genuine traffic, sustained weekly digital growth (about 1% increases since COVID), and made ClickCease a core, continuously used part of their marketing stack.

Injury Lawyer

Matt Levy

Director of Marketing