Case Study: CDI boosts lead conversion and recurring revenue with Clickback MAIL

CDI - Customer Case Study

CDI, an international IT infrastructure provider, needed a faster and more efficient way to generate and nurture quality leads in a highly competitive market. Instead of relying heavily on traditional cold-calling, the company turned to Clickback and its Clickback MAIL email lead generation software to reach cold and purchased contacts more effectively.

Using Clickback MAIL, CDI ran a campaign to 100,000 contacts on a purchased list and generated 14 strong appointments, closing 3 deals that added $30,000 in recurring revenue. The campaign also improved CDI’s closing rate from 1 in 10 with cold-calling to 3 in 10 with email lead generation, all on a $750 investment, with Clickback’s reporting and support helping optimize the process.

CDI

Andy Schattman

Senior Account Executive