Case Study: Mama Mikes achieves reduced calls and improved customer service with Clickatell SMS API

Voucher notifications sent by SMS, reducing calls, freeing up staff, and resulting in better customer service

Mama Mikes is an online Kenyan gift shop serving the East African diaspora, allowing customers to send airtime, flowers, supermarket vouchers and pay school fees from abroad. The company faced rising costs and inefficiencies from phoning recipients to notify them about gifts and vouchers, so it needed a faster, cheaper way to alert recipients.

Mama Mikes integrated Clickatell’s HTTP SMS API to send automated voucher notifications to recipients in East Africa. The SMS alerts cut notification costs, freed staff from time-consuming calls, boosted productivity and enabled a more innovative, user-friendly customer experience.

Mama Mikes