Case Study: Taxi Please achieves secure, multilingual bookings and improved efficiency with Clickatell SMS OTPs

Taxi Please connects taxi drivers and passengers in the language of their choice with its free booking and translation service

Taxi Please, developed by Imagine Room, is a free booking and translation app that connects taxi drivers and passengers in the language of their choice. The team needed a way to enable instant multilingual bookings and a simple verification method to give passengers—especially tourists—peace of mind.

Imagine Room partnered with Clickatell to send Unicode-capable SMS one-time passwords at registration, enabling straightforward two-factor authentication in multiple Asian languages. This removed language barriers, boosted taxi-service efficiency across Asia, and increased user confidence while preserving free booking, translation, and direct driver-calling features.