Case Study: Fairmont Dubai increases reservations and reaches customers reliably with Clickatell SMS messaging

SMS notifications offered the immediacy and impact the Fairmont Dubai needed to reach its customers

Fairmont Dubai needed a fast, reliable way to increase hotel reservations and attract more diners by notifying its local customer base of events and promotions on short notice. Traditional channels proved too slow or ineffective for time-sensitive offers.

Partnering with Clickatell, the hotel implemented regular SMS campaigns to promote special events and food-and-beverage deals. With 80% mobile ownership among UAE citizens, SMS opened a new market, delivered messages reliably and drove timely customer responses.

Fairmont