Case Study: Metropolitan achieves thousands of new life policies by reaching low-income, unbanked customers with Clickatell SMS Cover2Go

SMS enabled Metropolitan to be one of the first in the world to bring insurance to low-income, unbanked markets

Metropolitan, a South African financial services provider, faced the problem of reaching low‑income, largely unbanked customers who had little access to insurance or experience with the purchase process. The company needed an efficient way to deliver customer service and life cover to people excluded from traditional channels.

Metropolitan launched Cover2Go, an SMS‑based life‑cover service that let customers obtain instant cover via mobile text. The mobile solution opened access to insurance for underserved populations and generated thousands of new policies within months — achieved without agents and with minimal marketing.

Metropolitan