Case Study: Easy Forex achieves real-time mobile trading and 30% SMS alert adoption growth with Clickatell

SMS easy-forex is an alert service that keeps traders informed of what’s happening in the market and with their deals

easy-forex, an online currency trading platform, needed a way to keep its international traders informed of live exchange rates and deal statuses while they were away from their computers. The company required a mobile messaging partner to reach a growing global client base and manage the operational challenges of delivering timely alerts.

easy-forex implemented an SMS alert service using Clickatell’s platform to deliver real-time market-rate notifications and trade status updates to traders’ phones. The service enabled trading anytime, anywhere and drove a 30% year‑on‑year increase in adoption of the SMS Alert Service.

Easy Forex