Case Study: Metcheck achieves fast, cost-effective weather alerts and two-month ROI with Clickatell's email-to-SMS gateway

Sending the latest weather forecasts and warnings via text messaging

Metcheck, a leading provider of rapidly updated weather information for the UK and Europe, needed a way to deliver timely forecasts and warnings to its more than 100,000 daily visitors. The challenge was to integrate an SMS channel that could reliably and cost‑effectively push frequent weather updates to users.

Metcheck implemented Clickatell’s email‑to‑SMS (SMTP) gateway, using batch scripts run from 12 global servers to send the latest forecasts by text at scheduled intervals. The solution delivered unmatched speed, price, and quality, and enabled Metcheck to achieve its expected ROI within two months.

Metcheck