Case Study: bidorbuy achieves real-time bidder notifications and increased SMS subscriptions with Clickatell

Online bidders get the latest updates on their auction bids with an SMS alert service

bidorbuy, a South African online auction marketplace, needed a more immediate way to notify bidders who were outbid. Relying on email proved unreliable for auctions that ran for days or drew frequent bids, leaving mobile users at risk of missing opportunities.

bidorbuy implemented an SMS alert service through Clickatell’s Personalized Priority Messaging using HTTP and SMTP APIs, allowing instant outbid alerts and enabling bidders to raise their bids by replying to the message or texting “BID” to a short code. The system improved the customer experience and drove a significant increase in SMS alert subscriptions.

Bidorbuy