Case Study: Banta Furniture cuts call center costs and boosts customer service with Clickatell's SMS solution

Huge improvements in customer service through an SMS production and delivery status system

Banta Furniture, a global furniture maker, faced high volumes of customer calls—about 700 a day—seeking production and delivery updates. They needed a cost-effective, worldwide solution to reduce individual delivery enquiries and call center costs while improving customer service.

Banta integrated Clickatell’s Com Object API into a custom Visual Basic system tied to their database to send SMS status updates. The global SMS coverage and faster delivery cut enquiry-related calls, boosted customer service, and prompted plans to expand SMS notifications for employee salary statements and transaction dates.

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