Case Study: GO-JEK eliminates automated sign-ups and reduces fraud with Clickatell SMS verification

GO-JEK’s motorcycle app is Jakarta’s fastest door-to-door service of its kind, offering 60-minute delivery anywhere in the city, as well as shopping and courier services

GO-JEK, Jakarta’s rapid motorcycle delivery app offering 60-minute citywide delivery plus shopping and courier services, needed a simple but reliable way to ensure new sign-ups were real people and not automated bots without harming the user experience.

They implemented SMS two-factor authentication at signup, sending a unique code users must enter to verify their mobile number. This human-required step stopped automated account registrations, significantly reduced fraud, and improved the efficiency and integrity of the app.

GO-JEK

Pingkan Irwin

VP of Marketing