Case Study: PR Newswire achieves scalable, zero‑downtime content publishing and faster time-to-market with Clickability

PR Newswire - Customer Case Study

PR Newswire, a global multimedia news and content-distribution platform, faced a dated, internally hosted website built on an Oracle backend and CGI scripts that demanded heavy IT maintenance, struggled with traffic spikes, and slowed time-to-market for new features. The multi-step content-change process involved many teams, preventing Marketing from owning content and limiting the company’s ability to innovate under a tight launch deadline.

After evaluating top ECM/WCM vendors, PR Newswire selected Clickability’s SaaS WCM (meeting 91% of requirements) for its scalability, Velocity templates, developer tools and rapid delivery. The new platform let non-technical users publish content instantly, freed developers to focus on new products (e.g., Flex Release and site preview), improved SEO and UX, and delivered reliable, near-100% uptime even during record traffic—enabling faster launches and greater agility.

PR Newswire

Rod Nicholson

VP User Experience Design and Workflow, PR Newswire