Case Study: Ciena Corporation achieves faster publishing, improved site stability and global reach with Clickability

Ciena Corporation - Customer Case Study

Ciena, a leader in communication network infrastructure, relied on its website as the hub of marketing but struggled with an out-of-date, in-house WCM that was slow, unstable and inefficient. Small edits required a full-site sync that could take up to 20 minutes, content would reappear or display incorrectly, and the fragile publishing workflow—driven by an external agency and heavy IT involvement—cost an estimated $30,000 per developer per year in downtime.

Ciena selected Clickability® (Clickability Web Content Management (WCM) Platform) for its SaaS delivery, reliability and dynamic publishing; the integrated staging environment and single-click publishes refresh only changes, freeing IT and allowing more users to publish safely. The company also deployed Clickability Website Marketing Acceleration™ (WMA) for personalization, A/B testing and geo-targeting, expanded its site from 6 to more than 15 languages, and achieved faster publishing, greater control and improved marketing-driven lead generation.

Ciena Corporation

Guillermo Corea

Director of Web & Community Marketing, Ciena