Case Study: Bazaarvoice doubles website traffic and empowers marketers to launch a global rebrand in 2 months with Clickability

Bazaarvoice - Customer Case Study

Bazaarvoice, a global network connecting brands and retailers with shopper reviews, was hindered by a Drupal-based CMS that required developer and IT involvement for even small content changes. With a three-person content team, international expansion, and a tight timeline to replatform and support mobile traffic, the marketing team needed a solution to remove IT bottlenecks and enable rapid, responsive site updates.

After a three-month evaluation of 16 vendors, Bazaarvoice chose Clickability’s SaaS Web Content Management platform for its ease of use, scalable performance, mobile-responsive capabilities, and close services partnership; Clickability helped them launch the rebranded global site in two months. Since the rollout, traffic has doubled, engagement increased and bounce rates fell; marketers can now manage and localize multiple sites from one platform without extra rollout costs, allowing the same small team to accomplish more.

Bazaarvoice

Greg Frame

Director of Internet Marketing