Case Study: Thomson Monetizes Website Traffic with Click2Buy

Thomson sends 34% of qualified product traffic to retail partners with Click2Buy

Thomson, a French electronics and home appliance brand, faced the challenge of converting high traffic on their website into actual sales after its 2019 launch. They needed a solution to direct these visitors to their retail partners to complete their purchases. They partnered with vendor Click2Buy to implement its Where to Buy service.

Click2Buy's solution successfully directed 34% of all qualified website traffic to retail points of sale, effectively monetizing Thomson's web presence. The vendor's performance earned a perfect 10/10 Net Promoter Score from the client, highlighting the solution's strong return on investment and positive impact on user experience.

Thomson