Case Study: Thomson boosts product visibility and conversion with Click2Buy’s Where to Buy solution

Thomson - Customer Case Study

Thomson, a French brand specializing in electronic and home appliances, faced a challenge in converting the high traffic on its website into actual sales. To address this, Thomson sought a "Where to Buy" solution that could direct visitors to its trusted retail partners and provide essential purchasing information, leading them to partner with Click2Buy.

Click2Buy implemented its "Where to Buy" solution, which connected to Thomson's digital channels and provided data on product availability and pricing from its retail network. This gave customers a seamless purchasing experience and provided Thomson with valuable data insights. As a result, over the last 12 months, over a third (34%) of all qualified traffic through the solution was successfully redirected to a retailer for a final purchase.

Thomson

Thierry Métayer

Director of E-commerce & Marketing