Case Study: SBM Company boosts retailer engagement and conversions with Click2Buy

SBM Company boosts retailer redirection by 48% with Click2Buy

SBM Company, a European leader in organic garden products, faced the challenge of better aligning its digital efforts with its business objectives. With a successful online sales platform already in place, the company needed to create a direct link between its web traffic and its distributor partners to simplify the purchasing experience and increase qualified leads. To meet these growth ambitions, SBM turned to vendor Click2Buy and its Where to Buy solution.

The solution from Click2Buy was easily integrated across more than 10 branded websites in five countries. This implementation provided a frictionless shopping experience that successfully redirected online users to retail partners. The results were significant, with Click2Buy reporting that 48% of users who opened the solution were redirected to a retailer in 2024. A digital marketing manager at SBM noted that click-through volumes increased fivefold in just three weeks, having a major impact on conversions.

SBM Company