Case Study: Poolstar boosts in-store traffic with Click2Buy

Poolstar drives 17% of traffic to retailers with Click2Buy

Poolstar, a French manufacturer specializing in swimming pools, wellbeing, and aquatic leisure, faced the challenge of converting its online website traffic into physical retail sales after shifting its business focus to the B2B market. To create a seamless customer experience and enhance its market presence, Poolstar needed a way to connect online consumers with its network of retail partners and dealers.

To meet this need, Poolstar implemented a cutting-edge Where to Buy solution from Click2Buy. This strategy successfully redirected online traffic to its retail partners, resulting in a significant and immediate impact. In just one month after launch, over 4,000 qualified consumers were sent to retailers, with 17% of all Poolstar's website traffic being redirected through the Click2Buy solution.

Poolstar