Case Study: Michelin achieves qualified traffic to retailers with Click2Buy

Michelin sends 50% of qualified traffic to retailers with Click2Buy

Michelin, a global leader in the tire industry, faced the challenge of creating a sales funnel from its websites to its partner distributors to sell high-end tires and facilitate installation. Their previous solution did not meet expectations for user experience and feed reliability. The company turned to vendor Click2Buy for its Where to Buy solution.

Click2Buy's solution generated qualified traffic from Michelin's websites to over thirty distributors worldwide who had products in stock. The results included sending 50% of all qualified traffic to retail partners and generating millions of leads yearly, with conversion rates that surpassed the website average. This provided Michelin with a positive return on investment and significantly enhanced its relationships with retailers.

Michelin