Case Study: Legrand boosts buyer journeys and drives store traffic with Click2Buy

Legrand - Customer Case Study

Legrand, a global specialist in electrical and digital infrastructures, needed to transform its non-commercial website and communications into effective channels that would guide customers to physical points of sale. Their challenge was to convert growing website traffic into qualified, conversion-ready leads without overhauling their distribution strategy or complex IT systems. They partnered with vendor Click2Buy to address this need.

Click2Buy implemented its solution to enhance Legrand's digital communications by adding a "Where to buy" button, referencing 2000 products. This simple integration facilitated the buyer journey by directing customers to distributors. The results were highly successful, generating 133,500 clicks on the button and achieving a 22% engagement rate, thereby increasing sales volume and effectively measuring the impact on conversions.

Legrand