Case Study: VTech monetizes website traffic with Click2Buy

How VTech transformed their websites into fully fledged sales channels and started monetizing their traffic

Vtech, a Hong Kong-based global leader in children's educational toys, faced the challenge of monetizing the high traffic to its European websites. Without its own e-commerce webshop, Vtech needed a frictionless way to direct online visitors to retail partners to complete purchases, especially for paid and organic acquisition campaigns. They turned to Click2Buy for its Where to Buy solution to transform their sites into effective sales channels.

Click2Buy implemented its Where to Buy solution, which connected Vtech's sites to a network of retailers to display real-time stock information. This allowed Vtech to run flexible paid campaigns that directed traffic to their own site while still enabling sales through partners, strengthening retailer relations in the process. The solution had a significant measurable impact, with over 27% of site visitors being sent to a retail partner, finally allowing Vtech to monetize its web traffic effectively.

Vtech

Robert Pleiner

Senior Online Marketing Manager