Case Study: Techtronic Industries improves buyer journeys and drives distribution traffic with Click2Buy

How to manage buyer journeys, business and distribution partnerships

Techtronic Industries (TTI), an international group with power tool brands like Milwaukee, AEG, and Ryobi, faced challenges in guiding customers through their buying journey and controlling the influence of its distribution partners. To address this, TTI partnered with vendor Click2Buy and used its Where2Buy solution.

Click2Buy's solution directed online discovery traffic to partner outlets that had real-time product availability, favoring strategic distributors. This implementation across seven countries informed 300,000 buyers of product availability and achieved a 47% global engagement rate, successfully optimizing TTI's digital investments and sales strategies.

Techtronic Industries