Case Study: Arkopharma boosts website conversions with Click2Buy

How to directly convert traffic from a non-commerce website and digital communications

Arkopharma, a French and European leader in natural plant-based pharmaceuticals and supplements, faced the challenge of converting traffic on its non-commerce corporate website. Users wanted an optimized experience and the ability to purchase products directly online. To address this lack of conversion, they turned to vendor Click2Buy for its Where to Buy solution.

Click2Buy implemented its widget-based solution, which was customized to simplify the customer journey by removing an unnecessary step. This allowed site visitors to be directed to e-retailers to make purchases directly from Arkopharma's website and digital communications. The solution provided valuable data to optimize their digital strategy. As a result, Arkopharma saw a 73% engagement rate in the first six months, a 50% increase in qualified website traffic, and a subsequent 30% growth in engagement after the solution was adapted.

Arkopharma

Reda Asmani

Digital Manager