Case Study: McCain modernizes product findability and customer experience with Click2Buy

How McCain modernized the customer journey and facilitated product accessibility across multiple countries with Click2Buy

McCain, a major frozen food multinational, was facing a challenge in providing a modern online customer experience and a reliable way for consumers across Europe to find where to buy its products. To address this, McCain partnered with the vendor Click2Buy to implement its "Where to Buy" solution.

The Click2Buy solution transformed McCain's website into an operational sales channel, modernizing the user experience and providing concrete data on product performance. This led to the discovery of high consumer interest in lesser-known products and resulted in a 192% increase in qualified traffic sent to retailers from 2021 to 2022.

McCain

Marc-Antoine Lecocq

Digital Marketing and Communication Lead