Case Study: Poolstar achieves better conversion and customer journey control with Click2Buy

How a B2B brand like Poolstar successfully maintained end-to-end control over the customer journey

Poolstar, a French manufacturer in the swimming pool and well-being sector, faced the challenge of leveraging its website traffic after shifting to a B2B model. They were missing opportunities to guide online visitors to their retail partners and had a data gap in the final sell-out stage of the customer journey. They turned to vendor Click2Buy to implement its Where to Buy solution to address this.

The Click2Buy solution directed online traffic to Poolstar's authorized retailers, providing customers with real-time stock information and creating a seamless path to purchase. This strategy yielded significant results; within one month, Poolstar sent 4,264 qualified visitors to checkout on partner websites, with 16.5% of all users who launched the tool being redirected. The solution also provided valuable sales data and insights, proving cost-effective with an excellent return on investment and serving as a powerful sales argument with their distributors.

Poolstar

Alexandra Weili

Head of Marketing