Case Study: Frosch improves product accessibility and customer journey with Click2Buy

Frosch improves product accessibility in Spain with Click2Buy, launched in 2023

Frosch, a leading brand in eco-friendly cleaning products, faced a challenge in helping customers easily find where to purchase its items, both online and in physical stores. Their website primarily served as a product showcase without a direct way to locate retailers. To address this, they partnered with vendor Click2Buy to optimize the purchasing journey and enhance product discovery.

The solution implemented by Click2Buy was seamlessly integrated into Frosch's website, providing a simple module where customers select a product, enter a postal code, and instantly receive a list of purchasing options with real-time availability. This created a direct link with retailers and provided a seamless omnichannel experience. As a result, Frosch significantly improved product accessibility in the Spanish market and gained the ability to monitor its distribution network with detailed statistics.

Frosch