Case Study: Bostik transforms product page traffic into purchase opportunities with Click2Buy

Bostik boosts distributor redirects with Click2Buy and achieves 7.31% mobile click-through rate

Bostik, a leader in adhesives and glues, faced a challenge with its websites acting merely as product showcases that ended the user journey without guiding visitors toward a purchase. To strengthen its digital impact and turn these dead ends into opportunities, Bostik partnered with vendor Click2Buy for website optimization.

Click2Buy implemented a solution that integrated a seamless shopping journey on Bostik's French websites, creating direct links from product pages to partner distributors. This strategy successfully transformed site traffic into valuable business opportunities. The results included an average of more than one redirect to a distributor per solution activation and a 7.31% click-through rate on mobile devices.

Bostik