Case Study: Pelham Together raises $70,000+ for eight local nonprofits and streamlines donations with Click & Pledge

Pelham Together’s CouchFest brought an unprecedented sense of teamwork among the community’s nonprofits.

Pelham Together, a Pelham, New York coalition that builds youth leadership and addresses teen mental health and substance-abuse prevention, faced canceled spring fundraisers and an urgent threat to programming when COVID-19 hit. To quickly pivot and make their mission relevant to donors, Pelham Together partnered with Click & Pledge and used the Click & Pledge CONNECT donation form (integrated with Salesforce) to centralize giving for a community livestream event, Pelham CouchFest.

Pelham Together built an event website and embedded the Click & Pledge CONNECT form so donors could give to one or multiple of eight nonprofits and opt to cover processing fees; hosts walked the audience through the form during the livestream to ensure ease. The Click & Pledge solution helped the concert raise more than $70,000 (with $12,000 to Pelham Together), replaced nearly all lost spring fundraising, and saw widespread acceptance of the fee-covering option, delivering a seamless, measurable fundraising win.

Pelham Together

Laura Caruso

Executive Director