Case Study: Canines For Service boosts visibility and inspires donors with Click & Pledge

How We Helped To Tell An Evocative Story That Inspires Donors & Members

Canines For Service, a Wilmington, NC nonprofit that rescues and retrains shelter dogs as service animals, needed a way to tell emotionally compelling stories that would cut through misconceptions about service dogs, combat rising “impostor” animals, and broaden awareness beyond its local community. Click & Pledge (through the Click & Pledge Foundation) partnered with the organization to capture and amplify those stories through documentary filmmaking.

Click & Pledge produced and distributed the documentary “Project Home: The Next Battle,” helping Canines For Service reach new audiences via film festivals and targeted promotion; the film was selected by five festivals worldwide and won “Best Family Film” at the Cape Fear Independent Film Festival. As a result, Click & Pledge’s work generated measurable publicity and an uptick in awareness and engagement for Canines For Service, including more inquiries from outside North Carolina.

Canines For Service

Pat Hairston

Program Director