Case Study: Greater Farallones Association improves online donation management with Click & Pledge

Greater Farallones Association – Donation Forms, Salesforce and the Click & Pledge Foundation

Greater Farallones Association has been a Click & Pledge customer since 2015 and uses the fundraising toolkit to support online donation appeals for its marine sanctuary mission. The nonprofit needed an easy way to build and customize donation forms, share them on its website, and distribute them through e-newsletters and social media during annual campaigns.

Using Click & Pledge donation forms, campaign tools, and Salesforce integration through SKUs, Greater Farallones Association can customize forms for different fundraising purposes, add photos, set giving levels, and send automatic receipts. The organization said the connection to Salesforce saves time by automatically filtering donation information into its database, while tracking data helps it better understand donors, improve fundraising efforts, set goals, and allocate resources more efficiently.

Greater Farallones Association