Case Study: Foundation for Roanoke Valley raises $366,541 and boosts nonprofit visibility with Click & Pledge’s GiveBig

Givebig Social Fundraising Platform Helps Community Foundations Raise Visibility and Funds for Area Nonprofits

Foundation for Roanoke Valley faced the challenge of helping local nonprofits raise visibility and unrestricted funds without charging fees or forcing the foundation to funnel donations through its own accounts. After researching options, the Foundation for Roanoke Valley selected Click & Pledge’s GiveBig social fundraising platform to power a regional giving day and provide a low-cost, easy-to-use online fundraising presence for many organizations at once.

Using Click & Pledge’s GiveBig platform, Roanoke Valley Gives far exceeded its targets: 125 nonprofits participated and the event raised $366,541 (an average of about $2,700 per nonprofit), beating the original $150,000 goal; funds were deposited directly to nonprofits within 48 business hours. Click & Pledge’s solution also boosted visibility for smaller organizations, attracted new and younger online donors, and provided a year-round donation platform that continued to benefit the community beyond the giving day.

Foundation for Roanoke Valley

Carly Oliver

Associate Director