Case Study: Feeding America Southwest Virginia achieves record year-end online fundraising growth with Click & Pledge

Feeding America Southwest Virginia - Customer Case Study

Feeding America Southwest Virginia, a regional food bank that distributes 21 million pounds of food annually to more than 330 partner programs across 26 counties and 9 cities, faced a “wonky” online donation experience and impersonal, transactional receipts. Although they had used Click & Pledge for nearly a decade, they needed a hands‑on overhaul of their giving portal — just as Click & Pledge launched its new Connect platform.

Click & Pledge helped FASWVA relaunch a fully branded donation portal using the Connect platform, updating on‑page forms and more personable email receipts. Launched at the end of October 2016, the revamped experience drove a significant year‑over‑year increase in online donations (notably in October–December 2016), allowing Feeding America Southwest Virginia to exceed fundraising goals and accelerate online giving growth.

Feeding America Southwest Virginia

Amanda Allen

Spokeswoman