Case Study: Coral Reef Alliance boosts online fundraising efficiency and cuts processing fees with Click & Pledge

Coral Reef Alliance - Customer Case Study

Coral Reef Alliance, an Oakland‑based nonprofit protecting coral reefs worldwide, needed a more efficient, cost‑effective way to raise online funds without increasing overhead or diverting focus from conservation. To replace time‑consuming custom coding and support growing outreach and donor engagement, Coral Reef Alliance turned to Click & Pledge and its Connect payment form builder as part of an integrated fundraising solution.

Click & Pledge delivered an all‑in‑one online fundraising platform—including the Connect form builder plus Donor Management and Event Management apps for Salesforce—that made form edits faster, eliminated much custom coding, and provided lower processing rates. As a result, Coral Reef Alliance now uses Click & Pledge for year‑round online fundraising, spends less staff time on technical upkeep, and keeps more dollars directed to reef conservation while scaling donor outreach and maintaining a smooth donor experience.

Coral Reef Alliance

Tara Holmes

Marketing & Communications Director