Case Study: Utility Price Comparison Company boosts SERP visibility with Click Intelligence Ltd

Utility Price Comparison Company moves high-priority keywords up the SERPs with Click Intelligence Ltd

Click Intelligence was approached by a utility price comparison company to address their challenge in ranking for competitive keywords, particularly for 'Business Water' services. Despite being an award-winning business, they faced intense SERP competition from both direct competitors and authoritative informational bodies, which limited their online visibility and lead generation.

Click Intelligence implemented a dual-strategy link building campaign, combining Blogger Outreach and Resource Link Building, alongside on-page optimization. They created a high-quality, research-based content piece on UK water wastage to attract authoritative links. This strategy successfully moved the client's high-priority keywords up the search engine results pages, leading to expanded work on additional keywords due to the client's satisfaction with the results.