Case Study: Crazy Water captivates festival attendees with a holographic installation by Click Here Labs

Crazy Water captivates festival attendees with Click Here Labs' Pepper’s Ghost installation

Crazy Water, a brand with deep Texas roots, wanted to modernize its image while honoring its heritage. Their challenge was to create an eye-catching holographic installation featuring their "CW" mascot to engage attendees at the Oak Cliff Film Festival. They collaborated with Click Here Labs to develop this unique display.

Click Here Labs implemented a solution using the Pepper’s Ghost illusion technique, transforming a basic screen concept into a seamless and visually striking hologram. This purpose-built installation successfully captured the curiosity of festival-goers, creating intrigue and making the brand stand out. The project was so impactful that the CW character became a central element in Crazy Water's ongoing digital marketing efforts.

Crazy Water