Case Study: Corgi Model Club achieves £1.8m sales with Click Digital Growth’s Shopify subscription platform

Corgi Model Club reaches £1.8m sales with Click Digital Growth

Click Digital Growth was engaged by Corgi Model Club, which recreates classic diecast models, to build a Shopify 2.0 website. The challenge was to create a platform that could support a complex subscription model for monthly model deliveries alongside a direct-to-consumer store, all while blending a retro, nostalgic brand feel with a modern, conversion-optimized user experience.

The solution implemented by Click Digital Growth involved building a subscription-first ecommerce site with a custom membership model, a complementary D2C shop, and bespoke templates using Shopify 2.0's early features. The results were substantial, with the platform generating £1.8 million in annual sales by 2024, just three years after its launch, with subscriptions accounting for 75% of the revenue.

Corgi Model Club