Case Study: Zurich Insurance Group boosts search rankings with Click Consult

Zurich Insurance Group boosts page speed 13% with Click Consult

Click Consult partnered with Zurich Insurance Group in the UK to boost the historic brand's search visibility and performance. The challenge involved improving overall online presence and user-focused content to meet business priorities.

The solution centered on a collaborative User Focused Content (UFC) strategy, involving keyword research and creating content to satisfy Google's E-A-T algorithm. Click Consult also worked on technical improvements like site speed. The results included a 13% increase in 'good' page speed, 55% of targeted keywords reaching page 1 rankings, and 20% achieving the first position.

Zurich Insurance Group