Case Study: Utility Bidder achieves national media coverage with Click Consult

Utility Bidder earns 54 national media placements with Click Consult

Utility Bidder, a business energy comparison service, faced the challenge of generating meaningful PR during the UK's national lockdown when traditional business energy topics were irrelevant due to widespread office closures. Click Consult was tasked with developing a digital PR and content marketing strategy under these difficult circumstances.

Click Consult pivoted to create a series of targeted PR campaigns exploring the impact of remote work, including studies on home technology access, guides for claiming energy expenses, and thought leadership on changing office etiquette. This solution successfully secured 54 national media placements, including 30 with valuable backlinks, in publications like Computer Weekly and The Independent, achieving an average domain authority of 58 for the coverage.

Utility Bidder