Case Study: Tesco boosts local SEO performance with Click Consult

Tesco boosts website clicks 31.3% with Click Consult

Tesco, the UK's largest grocer, faced challenges with inconsistent and inaccurate local business listings across its vast network of stores. Their goal was to increase the organic visibility of store location pages, a task made more critical by changing customer needs during the COVID-19 pandemic. Click Consult was engaged to lead a dynamic local SEO project focusing on Google My Business (GMB) optimization and technical SEO.

Click Consult conducted a full site and GMB audit, uncovering issues like duplicate listings and incorrect data. They partnered with Google and Yext to clean up and verify over 3,000 profiles, ensuring data accuracy and adding key information. This comprehensive solution led to significant YoY increases, including a 31.3% rise in average website clicks from GMB, a 27% increase in phone calls, and a 42% boost in total conversions.

Tesco