Case Study: Citation achieves 30 media placements with Click Consult’s Digital PR campaign

Citation earns 30 placements with Click Consult

The customer, Citation, faced the challenge of addressing major employer and employee concerns about returning to the workplace during the COVID-19 pandemic. They partnered with vendor Click Consult to create a digital PR campaign that would tap into this theme and demonstrate Citation's expertise in HR and health & safety.

Click Consult developed a reactive PR campaign by creating a sensationalist story based on futurological predictions about post-coronavirus workplaces. This approach generated significant media interest, resulting in 30 high-quality placements with an average domain authority of 63, successfully boosting Citation's brand visibility and establishing their industry authority.

Citation