Case Study: Chums achieves 62% more customer revenue with Click Consult’s broad match PPC strategy

Chums boosts new customer revenue by 62% with Click Consult

Chums, a long-established mail order company, faced the challenge of profitably capturing new customers online in an increasingly competitive paid search landscape following the COVID pandemic. They partnered with vendor Click Consult to develop a new paid media strategy using broad match keywords to help reach this goal.

Click Consult implemented a broad match keyword strategy, starting with a test on smaller campaigns before rolling it out to core campaigns. The solution delivered immediate success, driving a 47% increase in transactions year-over-year and a 9% increase in average order value. Most significantly, Click Consult helped Chums achieve a 62% increase in new customer revenue while maintaining a consistent return on ad spend.

Chums