Case Study: Chill Insurance boosts organic search performance with Click Consult SEO

Chill Insurance boosts organic sessions 131% with Click Consult

Click Consult was engaged by Chill Insurance, one of Ireland's leading online insurance brokers, to improve its organic search visibility and lead quality. The challenge was to enhance the brand's positioning in search engine results pages (SERPs) for highly competitive keywords like 'car insurance' and 'home insurance', thereby driving more qualified traffic and increasing conversion rates.

The solution implemented by Click Consult involved a strategic mix of technical SEO and content marketing. This included building upon existing web content to target long-tail keywords and creating unique, shareable content for outreach campaigns to earn media placements and enhance the backlink profile. As a result, Click Consult helped Chill Insurance achieve dramatic improvements: a 131% increase in organic sessions and a 196% increase in conversions, while also achieving top-two rankings for key terms like 'car insurance', which moved from position 13 to 1.

Chill Insurance