Case Study: Visio Media achieves streamlined ad location and time comparisons with ClicData

Visio Media - Customer Case Study

Visio Media, a provider of captive ad space in luxury residential and commercial high-rises, faced a data challenge: massive, continuous streams of raw data from anonymous facial detection and near field communication made it difficult to calculate audience engagement and compare campaign performance. They were looking for an easy-to-use, visually appealing platform to bring together multiple data sources, and chose ClicData to meet that need.

ClicData delivered dashboards and BI tools that let Visio Media and its clients quickly filter and compare advertising locations and time periods, turning disparate sensor and NFC feeds into actionable insights. The ClicData solution streamlined client services and “freed up extra time for our account managers,” while enabling clearer, measurable comparisons of campaign performance across sites and times.

Visio Media

Nicolette

Co-Founder