Case Study: NewsOK achieves better advertising inventory management and faster sales insights with ClicData

NewsOK - Customer Case Study

NewsOK, the largest news website in Oklahoma with more than 20 million page views from 2.4 million monthly visitors, faced a highly dynamic advertising-inventory challenge: breaking news could suddenly create sellable impressions while large buys could quickly shrink available inventory. To get real-time visibility into ad availability and opportunities, NewsOK turned to ClicData and deployed a ClicData dashboard to track inventory and sales.

ClicData built a dashboard that gives NewsOK’s sales managers a quick, single view of how much inventory has been sold and where openings remain, making it easy to spot sales opportunities. Within weeks of using ClicData the team reported improved business management and faster decision-making, with clearer, measurable visibility into inventory and sales performance.

NewsOK

Alan

Director of Online Advertising Operations