Case Study: essensys achieves unified HubSpot reporting and accurate lead attribution with ClicData

essensys builds enhanced reports with HubSpot & ClicData

essensys, a London-based provider of cloud-based software and services for flexible workspaces, needed better marketing and sales reporting after finding HubSpot’s native tools lacked data consistency and segmentation. To build more advanced, time-sliced reports that combine multiple datasets, essensys engaged ClicData to integrate HubSpot and other connectors into a unified reporting platform.

ClicData pulled and aggregated HubSpot data, applied time-sliced analytics and automated dashboards to create a single point of reference for sales and leadership, improving visibility into lead contribution and lead attribution. essensys saw clearer, more consistent reporting and advanced segmentation thanks to ClicData’s HubSpot connector, robust automation and BI support.

essensys

Meyer Prinsloo

Chief Marketing Officer