Case Study: Handlauf-Meyer achieves 35% open rates, 10% click-throughs and 20+ partner joineries with CleverReach

Email Marketing as the Channel for a Successful Online Shop in Craft Trade

Handlauf-Meyer, the online brand of joinery Meyer-Grave, relaunched a Shopware shop to sell high‑quality, individualized handrails. The company needed a way to offer customized products online at calculable prices with a standardized process while reaching quality‑seeking customers without high advertising costs, and partnered with Web‑Brüder and the CleverReach newsletter tool to address this challenge.

Using CleverReach, Handlauf-Meyer activated a network of partner joineries and sent a targeted newsletter to about 960 recipients, achieving over 35% open rates and more than 10% clicks and conversions. The campaign brought in 20+ enthusiastic partner joineries, drove new product interest, and proved that CleverReach’s newsletter solution provided cost‑effective, measurable demand generation that solved the company’s marketing challenge.

Handlauf-Meyer