Case Study: ANNEMARIE BÖRLIND achieves strong customer loyalty and high engagement with CleverReach

ANNEMARIE BÖRLIND - Customer Case Study

ANNEMARIE BÖRLIND, a third‑generation natural cosmetics company, needed a new email marketing solution during its website relaunches that offered EU‑compliant data handling, attractive pricing and an excellent user experience. They chose CleverReach’s email marketing platform (using its prepaid/flat‑rate model and planning to adopt THEA automation) for its intuitive interface, cost model and compliance features.

CleverReach helped ANNEMARIE BÖRLIND centralize subscriber capture across forms, promotions and partnerships, send personalized newsletters and plan automated journeys (e.g., follow‑ups after product tests and birthday coupons via THEA). The campaigns deliver strong engagement—about one third average open rate, a 45.3% click rate and more than 98% subscriber retention—showing measurable impact on customer loyalty and list quality.

ANNEMARIE BÖRLIND

Florian Hammann

eCommerce Manager