Case Study: TDC Group boosts Nordic video streaming with Cleveroad

TDC Group cuts software maintenance costs by 50% with Cleveroad

Cleveroad partnered with TDC Group, the largest telecommunications provider in Denmark, which aimed to digitize its Blockbuster video rental business. The challenge was to transform the traditional, shop-based rental model into a modern transactional video-on-demand (TVOD) streaming platform. TDC Group needed to replace and enhance existing apps and build a scalable, cross-platform service to attract new users and retain existing customers in the Nordic market.

The solution implemented by Cleveroad involved designing a new UI and developing a fully-featured TVOD platform with apps for Android, iOS, Android TV, tvOS, and web. They migrated the infrastructure to AWS for better performance and scalability, integrating key features like search, payment, parental controls, and offline viewing. The results for the customer included a service gaining hundreds of thousands of subscribers, a 50% reduction in software maintenance costs, and a 20-30% growth in client attraction and retention rates within the Nordic region.

TDC Group