Case Study: Edenred boosts B2B sales conversion with CleverMaps

The first step towards smarter sales

Edenred, a global employee benefits company, wanted to improve a B2B sales campaign for meal vouchers in the Czech Republic. Using CleverMaps location intelligence, the team needed to identify companies with at least 10 employees that were within 500 meters of selected points of interest and that were not already using Edenred services.

CleverMaps geocoded and combined Edenred’s company data, existing customer list, and points of interest into its platform, then filtered out current customers and businesses outside the target area. This gave Edenred a clean list of eligible prospects and helped the campaign perform 25% better than previous non-location-targeted efforts, while encouraging the sales team to adopt more precise smart-selling strategies.

Edenred

Jiří Brych

Product Manager