Case Study: Teta optimizes its branch network and flyer ROI with CleverMaps

Teta optimizes 700+ stores and 2,000,000-member loyalty network with CleverMaps

The drugstore chain Teta faced a challenge in optimizing its extensive branch network, as it lacked the data to answer critical questions about location potential, the impact of new stores, and overall network performance. To address this, they partnered with CleverMaps to implement a location intelligence solution that would provide these insights.

CleverMaps combined Teta's own loyalty program transaction data with external demographic data within an intuitive map interface. This provided Teta with location-based insights like catchment areas, market potential, and store overlaps. As a result, CleverMaps enabled Teta to make fully data-driven decisions for its network, determine real market share, and significantly increase the return on investment for its flyer distribution.

Teta